WEB DESIGN AND DEVELOPMENT

PROJECT PROPOSAL

PREPARED FOR:

Lorna Ricotta | The Communications and Marketing committee of the North Carolina ACE Women’s Network

PREPARED BY:

Kayla Escobedo | Design Altar, LLC

PLANNING

Design Altar will create a detailed set of design and technical specifications, which will serve as a roadmap for the rest of the web design process.

MOCK UPS

Once all site specifications are completed and approved, we’ll proceed with site mockups. These will give us a stronger visual representation of the final product.

DEVELOPMENT

Once the mockups are approved, Design Altar will kick off the technical side of the web design process. 

SEO

Design Altar will make sure your pages are fully optimized for search engine visibility.

INTRODUCTION

Dear Lorna Ricotta,

 

Thank you so much for the opportunity to present a comprehensive web development plan for the North Carolina ACE Women's Network. I have familiarized myself with both your specific vision for your website, and the web presence of other states in the ACE Women’s Network. I am entirely confident that I possess the skill set and the vision for a site that will stand out in terms of functionality and design.

 

In this proposal, I’ve included a brief introduction of the tangible services I bring to the table. I am rigorously thorough, committed to excellence, and willing to do whatever it takes to make your website stunning, informative, and perfectly functional for your audience, your team, and your membership base.

 

What is less quantifiable (but certainly of comparable importance) is my dedication to working with clients who share a passion for doing responsible, ethical, and essential work. I see the ways you are working to support women in higher education, and I want to be a part of it.

 

Thank you again for the opportunity. I’m looking forward to hearing from you!

 

—Kayla Escobedo

Founder, Design Altar

JULIE ANN HORVATH

Senior User Experience Designer at Apple

Kayla is one of the most talented multi-disciplinary designers I've had the pleasure of working with. Anyone who gets the opportunity to work with her should consider themselves very lucky.

TESTIMONIALS

LEN SMALL

Former Art Director, Nautilus Magazine, & Co-President, ICON: The Illustration Conference

Kayla E. is doing what we all wish we could: balancing design, illustration, and editorial vision with aplomb and might. Collaborating with Kayla is a professional joy—she brings insight, research, and uncanny skill to all of her projects. I can't wait for my next collaboration with Kayla.

DAN O. WILLIAMS

Designer, n+1

I’ve long admired Kayla’s design and illustration work. Her technical skill and command of the idiom give the work a solidity that would be difficult to achieve in lesser hands, but it’s her heart and her smarts that twist the knife.

SITES BY DESIGN ALTAR

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YOUR

WEBSITE

After learning about North Carolina (NC) ACE Women’s Network's needs, Design Altar has developed a vision for your website that will greatly improve your overall branding, expand your digital marketing efforts, and increase the volume of leads generated for your team.  

Design Altar is proficient in development using every major CMS, including Squarespace, Wix, and Weebly. Based on your needs, we feel that Wix is the best platform for your website. To ensure consistent reliability and scalability, Design Altar will host your website on GoDaddy.

YOUR SITE WILL INCLUDE

THE FOLLOWING PAGES:

HOME

ABOUT US

EVENTS

MEMBERSHIP

MEMBER LOGIN

ECOMMERCE

There are a few key features that Design Altar will build into your site, which are important given your needs:

MOBILE

OPTIMIZATION

SEARCH ENGINE

OPTIMIZATION

DEVELOPMENT PROCESS

Design Altar takes a structured approach to web design. This development process was created to ensure every project is delivered on time and on budget. Once your web design project kicks off, here’s what to expect:

INITIAL PLANNING

The first order of business will be to create a detailed set of design and technical specifications. These specifications serve as a roadmap for the rest of the web design process.

1.

WIREFRAMING

Wireframes are your first chance to visualize your website. While they’re not nearly as detailed as the final site will be, they give a visual representation of your site’s overall layout.

2.

MOCKUPS

Once all wireframes are approved, we’ll proceed with site mockups. These add color and a bit more detail to the initial wireframes, giving us a stronger visual representation of the final product.

3.

COPY AND GRAPHICS

Once the mockups are approved, Design Altar will proceed with development. We will start by incorporating your site’s copy and creating custom graphics, if needed. Design Altar will get to work performing SEO and competitive research and to ensure that your site gets seen online.

4.

DEVELOPMENT

This is when the web design process begins. This will include deploying your CMS, creating your custom theme and page designs, and setting up your website’s analytics.

5.

TESTING

Once the site has been designed, Design Altar will get to work testing your site’s performance and reliability, using various tools to benchmark your site for loading, responsiveness, and speed, ensuring that it works reliably on all web browsers and mobile devices.

6.

DEPLOYMENT

Once your site is ready to be released to the public, we’ll deploy it on your public domain.

7.

TIMELINE

Technical & Design Specification Documents

Wireframes

& Mockups

Copy, Graphics,

& Development

Testing &

Public Launch

PRICING

$2500

initial deposit

INVOICE 1

$2500

upon completion

INVOICE 2

TOTAL

$5000

DETAILS

Payment method: Check. All subsequent balances due are net 15 days. Interest on past due balances is 18% per annum or 1.5% per month. Design Altar (Kayla E.) reserves the right to refuse completion or delivery of work until past due balances are paid.

© 2019 DESIGN ALTAR LLC   KAYLA@DESIGNALTAR.ORG